PSDS logoPSDS title

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border curve Meaning of the Symbol


PSDS has trademarked its own proprietary Psychiatric Service Dog Symbol.


What does it mean?

Purple is a medicine color within Native American communities. Persons with mental illness are sometimes viewed as having special abilities to connect with the Spirit world. Purple from a European perspective is associated with royalty, pageantry, and dignity. From a feminist perspective, purple is a woman's color and the vast majority (90%) of those who are currently using PSD are women.

The dog's paw is gold, a highly valued substance among civilizations throughout time. A dog's word is golden. This attests to the purity of a dog's heart (of gold). There is no obfuscation with dogs, and this is something we recognize and value greatly.

The Greek letter 'psi' is the symbol of our profession--psychology, psychiatry, care of the psyche. The trident is a spear symbolizing a warrior's courage and strength. To pierce is to penetrate, in this case the mind with the power of Dog Medicine.

This is why we call them 'Guide Dogs for the Mind'.


© 2008 Psychiatric Service Dog Society
Disclaimer: Material on this website is provided for educational purposes only.
Consult your own physician regarding the applicability of any opinions or recommendations with
respect to your symptoms or medical condition.